---
title: (Gr)album has launched!
description: (Gr)album has launched!, as originally published on sarth.net, April 9, 2014: the launch of the (Gr)album app.
url: https://www.sarth.net/rumors/2015/2/10/gralbum-has-launched/
published: 2014-04-09
author: Sarth Calhoun
---
As originally published on sarth.net, April 9, 2014

# (Gr)album has launched!

Today’s page: [The Gralbum Collective](/conspiracies/gralbum-collective/).

With free (gr)albums from Bora Yoon, Adam Matta, Leah Coloff, and Tom Hart/Moon Hooch! Download on the app store at [http://bit.ly/gralbum](https://web.archive.org/web/20141020195257/http://bit.ly/gralbum).

Thanks to all who attended the (Gr)album launch event at SOHO Digital Arts and to all who have downloaded the app to date! Additional thanks to [The (Gr)album Collective](https://www.gralbumcollective.com) artists Bora Yoon and Adam Matta for joining me in rocking the party on the downstairs stage.

Two guests were so inspired that they wrote wonderful reviews of the app and event for [Stereophile Magazine](https://www.facebook.com/stereophilemag) and [SoundCtrl](https://www.facebook.com/SoundCtrl) respectively:
[http://www.stereophile.com/content/gralbum-re-thinking-concept-album](http://www.stereophile.com/content/gralbum-re-thinking-concept-album)
[http://www.soundctrl.com/blog/gralbum/](http://www.soundctrl.com/blog/gralbum/)

(Gr)album is a new multimedia publishing platform that combines music with visuals (art, video, animation, photography, comics) and interactive storytelling into a seamless whole. The app is designed for iPad and iPhone.

You can download your copy of (Gr)album from iTunes at [http://bit.ly/gralbum](https://web.archive.org/web/20141020195257/http://bit.ly/gralbum)! It's a gallery format, with free sample titles and *The Book of Sarth* full (gr)album available for sale.

I conceptualized (gr)album and founded The (Gr)album Collective in 2012. Needless to say I am thrilled to finally launch the app and share (gr)album with the world. The first wave of titles includes *Sunken Cathedral*by sound artist Bora Yoon, *Sketches* by beatboxer Adam Matta, my own title, [Book of Sarth](https://www.facebook.com/BookOfSarth?ref=hl), *This Tree*by Leah Coloff, and *Train O' Thots*, which matches sketch artist Tom Hart with the brass band Moon Hooch.

Launch photo by Andrzej Liguz / [MOREimages](https://www.facebook.com/moreimages.net) -- see the rest of the photos [here](https://www.facebook.com/media/set/?set=a.394893913981892.1073741834.150030408468245&type=3).

Originally published on sarth.net, April 9, 2014.